Try It

Now that you’ve learned about the marketing mix and how it works, it’s time to give it a try yourself.

The simulation below gives you a chance to take a “great business idea”—in this case, ice cream—and play around with the four Ps of marketing.

Try the simulation a few times to see how different choices lead to different outcomes. In a simulation it’s good try out choices you think are right, as well as those you suspect are wrong, since you can learn from both. All simulations allow unlimited attempts so you can gain experience exploring and applying the concepts.